The Brief
Build a travel-inspired hot sauce brand that stands out on taste and design. Develop a scalable identity and packaging system for a multi-flavor lineup, launch brand through e-commerce and set the foundation for future expansion.
The Results
I launched Jack Del Fuego with four flavors and drove organic growth through nationwide online sales across Etsy and the brand’s e-commerce site. Strong customer reviews and organic word-of-mouth helped fuel discovery and repeat interest, proving the brand could compete on both flavor and design.
Developed and refined four original hot sauce recipes
Built the brand strategy, naming, and voice
Designed the logo, identity system, and brand standards
Designed packaging and a scalable label system across flavors
Designed and built the e-commerce experience
Created social assets and content to support online sales
Filed and secured the trademark for the Jack Del Fuego logo independently, without outside legal support
Check it all out here: JackDelFuego.com
From recipe
to shelf.
A founder-built hot sauce brand
