The Brief
Garrett Popcorn is a Chicago icon with serious tourist love, but the brand wanted to be seen as more than a must-stop souvenir. The challenge was to expand consideration into new occasions like weddings, events, and game days while keeping the crave, heritage, and premium feel that make Garrett’s special.
The Results
We developed creative that repositioned Garrett as the popcorn for celebrations, not just sightseeing. The work extended the brand into event-driven moments, showing Garrett as a crowd-pleaser for weddings, social gatherings and baseball games, designed to make the product feel like it’s a part of the experience. The campaign helped broaden how people thought about Garrett: a Chicago staple you bring to the moment, not just bring home.
From bucket list to guest list.
