The Brief

Build a travel-inspired hot sauce brand that stands out on taste and design. Develop a scalable identity and packaging system for a multi-flavor lineup, launch brand through e-commerce and set the foundation for future expansion.

The Results

I launched Jack Del Fuego with four flavors and drove organic growth through nationwide online sales across Etsy and the brand’s e-commerce site. Strong customer reviews and organic word-of-mouth helped fuel discovery and repeat interest, proving the brand could compete on both flavor and design.

  • Developed and refined four original hot sauce recipes

  • Built the brand strategy, naming, and voice

  • Designed the logo, identity system, and brand standards

  • Designed packaging and a scalable label system across flavors

  • Designed and built the e-commerce experience

  • Created social assets and content to support online sales

  • Filed and secured the trademark for the Jack Del Fuego logo independently, without outside legal support

Check it all out here: JackDelFuego.com

From recipe
to shelf.
A founder-built hot sauce brand

But wait... there's more
But wait... there's more