The Brief
Gatorade asked us to educate high school coaches and athletic trainers on the importance of hydration and help them turn that knowledge into action with their teams.
The challenge was making education feel practical, not preachy, and reaching athletes in the spaces where they actually pay attention.
The Results
We gave coaches and trainers tools they could use immediately, and paired that education with athlete facing social content that made hydration feel relevant and shareable. The result was a campaign that improved reach, boosted engagement, and strengthened brand affinity by showing up as a performance partner for both coaches and athletes.
I helped shape the campaign approach and led creative development across the coach toolkit and social extensions, ensuring the message stayed consistent from education to engagement.
Hydration is a skill. Coach it.
